We score every tool on the same 5 criteria, each from 0 to 10, then take a weighted average for the overall rating. We check pricing and plan limits against each vendor's public pricing page, and re-check at least every quarter.
AI engine coverage 25%
How many AI engines the tool tracks, and which plans include them. We weight ChatGPT, Google AI Overviews and AI Mode, Perplexity and Gemini most heavily, then Claude, Copilot, Grok and DeepSeek.
Data depth & accuracy 25%
Mention, position, sentiment and share-of-voice metrics; citation and source analysis; refresh frequency; historical data; and prompt-volume estimates.
Actionability 20%
Whether the tool turns data into next steps: content and technical recommendations, source-gap analysis, AI crawler insights and optimisation workflows.
Pricing & value 15%
Transparency of pricing, cost per tracked prompt and engine on the entry plan, trial availability, and how fast costs rise as you scale.
Ease of use & reporting 15%
Onboarding, dashboard clarity, seats, exports, API and integrations such as Looker Studio or MCP.
Rating bands
- 9.5–10: Outstanding
- 9.0–9.4: Excellent
- 8.5–8.9: Very good
- Below 8.5: Good
Editorial independence
AI Visibility Review is published by the team behind aiMentions, which is ranked on this page. Affiliate partnerships may also affect which products we feature and where they appear on a page. See our advertiser disclosure.