We tested and compared the leading AI visibility platforms to help you track, and improve, how your brand appears in ChatGPT, Perplexity, Gemini and Google's AI answers.
By AI Visibility Review Editorial Team · Updated September 2026
AI Visibility Review is published by the team behind aiMentions, which is ranked on this page. We may also earn a commission from offers on this page, which impacts their display. Advertiser disclosure
A growing share of buyers now start research in ChatGPT, Perplexity, Gemini or Google's AI Overviews and AI Mode instead of a list of blue links. Those answers name a handful of brands and cite a handful of sources. If your brand is not one of them, you are not in the running, and your normal rank tracker will not tell you.
AI visibility tools (sometimes called GEO or AEO platforms) fill that gap. They run the prompts your buyers ask, at scale and on a schedule, and report whether you are mentioned, how you are described, which competitors appear instead, and which web pages the models cite.
What is an AI visibility tool?
An AI visibility tool tracks your brand's presence inside generative AI answers. Most platforms share a core set of metrics:
Mention rate / visibility score: the share of tracked prompts where your brand appears.
Share of voice: how often you appear compared with named competitors.
Position and sentiment: where in the answer you appear, and whether the framing is positive.
Citations: which URLs and domains the model used as sources, including your own pages.
How much do they cost?
Expect to pay between $29 and $399+ per month for a self-serve plan. Entry plans usually cap the number of tracked prompts (often 25–100) and the AI engines covered. Enterprise platforms charge more for daily refreshes, more engines, multiple brands and regions, and API access. The biggest cost driver is prompts × engines × refresh frequency.
How to choose
Which AI engines matter for your audience? ChatGPT and Google AI Overviews are table stakes; Perplexity, Gemini, Claude and Copilot matter more in some markets.
Do you just need monitoring and reporting, or recommendations and content workflows as well?
Are you an in-house team tracking one brand, or an agency that needs many clients and white-label reports?
Do you already pay for an SEO suite that bundles an AI visibility module?
Key features to look for
Engine coverage: the more engines, and the closer the tool gets to real user-facing answers, the better.
Citation analysis: seeing which pages get cited is what turns reporting into a to-do list.
Competitor benchmarking: share of voice only means something next to your rivals.
Prompt research: help finding the prompts real buyers ask, not only the ones you guessed.
Refresh frequency and history: AI answers are volatile, so daily data and trend lines beat snapshots.
Exports, API and integrations: Looker Studio, Slack or a warehouse, so the data reaches your reporting.
Each tool gets a score from 0 to 10 on 5 weighted criteria. The overall rating is the weighted average. AI Visibility Review is published by the team behind aiMentions, which is ranked on this page. Full methodology.
AI engine coverage25%
Data depth & accuracy25%
Actionability20%
Pricing & value15%
Ease of use & reporting15%
Frequently asked questions
What is an AI visibility tool?
An AI visibility tool (also called a GEO or AEO platform) runs the questions your customers ask in AI assistants such as ChatGPT, Perplexity, Gemini and Google AI Overviews, then reports whether your brand is mentioned, how it's described, which competitors appear, and which sources the AI cites.
How much do AI visibility tools cost?
Self-serve plans start at around $29 per month for a small number of prompts and run to $400+ per month for larger allowances. Enterprise platforms such as Profound use custom pricing. The main cost drivers are the number of tracked prompts, the number of AI engines, and how often answers are refreshed.
What's the difference between GEO and SEO?
SEO optimises for rankings in traditional search results. GEO (generative engine optimisation) optimises for being mentioned and cited inside AI-generated answers. The two overlap heavily: AI engines often cite pages that already rank well. But GEO adds new signals such as brand mentions across third-party sites, clear factual content, and AI crawler access.
Which AI engines should I track?
At a minimum, track ChatGPT and Google AI Overviews, which reach the most users. Add Google AI Mode, Perplexity and Gemini for fuller coverage, and Claude or Copilot if your audience is technical or works in Microsoft 365.
How many prompts do I need to track?
Most brands get a meaningful picture with 50–150 prompts covering category, comparison and problem-aware questions. Very small allowances (15–25 prompts) are fine for a first look but too volatile for reliable trend reporting.
Can I improve my brand's visibility in AI answers?
Yes. The biggest levers are being cited by the sources AI engines already trust (reviews, comparisons, forums and industry publications), publishing clear and specific content that answers buyer questions, and making sure AI crawlers can access your site. The tools above show you which of these levers matter most for your prompts.