Our verdict
Profound is the category's heavyweight. Its prompt-volume data, agent analytics and broad engine coverage go further than anything else we tested, and its AI Marketer agents turn insight into content. It is priced accordingly: brand plans go through sales, which puts it out of reach for most small teams.
- Starting price
- Custom pricing sales-led; free 7-day trial
- Free trial
- 7 days
- Entry-plan prompts
- 50 fixed prompts on trial; custom on Enterprise
- Best for
- Enterprise and well-funded brands
- AI engines tracked
- ChatGPTPerplexityGoogle AI OverviewsGoogle AI ModeGeminiMicrosoft CopilotClaudeDeepSeekExa Search
Key features
- 9 AI engines tracked on Enterprise
- Prompt Volumes show what people actually ask AI
- Agent Analytics for AI bot and referral traffic
- AI Marketer agents for research and content
- Unlimited seats, SOC 2, SSO and API
Pros and cons
Pros
- Most complete dataset in the category
- Real prompt-volume data
- AI crawler and referral analytics via CDN integrations
- Enterprise security and API
Cons
- No public price for brand plans
- Credit-based agent usage can be hard to forecast
- Trial prompts are fixed and can't be customised
Score breakdown
- AI engine coverage9.1
- Data depth & accuracy9.2
- Actionability9.1
- Pricing & value7.3
- Ease of use & reporting8.6