Our verdict
If your team already lives in Semrush, the AI Visibility Toolkit is the path of least resistance. Prompt research and competitor lookups draw on Semrush's huge dataset. Dedicated tools track more prompts and more engines for the money, though.
- Starting price
- From $99/mo per domain, billed annually
- Free trial
- Via Semrush One plans
- Entry-plan prompts
- 25 daily prompts per domain
- Best for
- Teams already on Semrush
- AI engines tracked
- ChatGPTGoogle AI OverviewsGoogle AI ModeGeminiPerplexity
Key features
- AI Visibility Score for any domain
- Prompt Research with volume, difficulty and intent
- Share of voice, sentiment and narrative tracking
- AI search site audit for crawler blockers
- Works alongside Semrush SEO data and API
Pros and cons
Pros
- One platform for SEO and AI search
- Prompt research built on Semrush data
- Competitor lookups with no setup
Cons
- Only 25 tracked prompts at entry
- No Claude, Copilot or Grok tracking
- Priced per domain
Score breakdown
- AI engine coverage7.7
- Data depth & accuracy8.5
- Actionability8.3
- Pricing & value7.9
- Ease of use & reporting8.7